Aircraft Brand Livery Redesign

US Airways

A refreshed and streamlined Aircraft livery design alluding to the history of two merged airlines, America West Airlines and US Airways.

Key player and leading role in the art direction, design, development, and initial implementation. Main liaison between the Creative Services Department and Engineering stakeholders.

Brand Livery Redesign

First aircraft with the redesigned livery — fresh from the hangar

Brand Livery Redesign

Details of the livery

Brand Livery Redesign

Final design concept — an evolutionary approach to the development of the livery design

Brand Livery Redesign

Examples of a color specification drawing, CGI models for visualization, and the painting process

Brand Livery Redesign

Examples of the adaption of the livery on some of the more than 20 different types of aircraft in the fleet

Brand Livery Redesign

Examples of some design concepts presented during the early stages of the creative process

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